Morning Mindset Check-in – Episode 8
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Conquer with Curiosity: Our Head of Entrepreneurial Development, Fay Watkin shares why, more than ever, we need to remain ‘curious’ as entrepreneurs and leaders.
As week two of lockdown begins, for many of us the shock has started to subside, and we are adapting to the brave new world we find ourselves in. We are becoming work from home ninjas, acing managing remotely and worshiping at the alter that is Zoom, but where do we go from here? How do we spot opportunity, pivot, adjust and continue to stay relevant for our customers and stakeholders? Well, going into the week more curious could just help us find the answer…..
In Francesco Gino’s HBR published article, ‘The Business Case for Curiosity’ it is highlighted that cultivating curiosity at all levels “helps leaders and their employees adapt to uncertain market conditions and external pressures (…) when our curiosity is triggered, we think more deeply and rationally about decisions and come up with more creative solutions.” – so never has there been a more fertile ground for us as entrepreneurs and leaders to adapt, reimagine and create our future, hour by hour, day by day.
So how can you start the week more curious? Here are 3 steps to help get you started:
- Fall in love with your customer’s pain points all over again:
You may not be able to service your customers in the same way at the moment, but this doesn’t mean you have to become obsolete. Try and keep those communication channels strong and stay informed. What’s keeping your customer up at night? As the solution you thought they needed may well be changing and the more insight you can gleam about their pains, the greater chance you will have of being able to innovate a solution that’s fit for the here and now. Even if this doesn’t lead to concrete income generation in the short term, becoming a “critical friend” to your customers during this time of need will no doubt help relationships flourish post crisis.
- Get up close and personal with the current status quo:
Now is a good chance to look further than the squeaky wheel. What’s great about your business? But more importantly what isn’t and why? The silver lining for all of us, as we are forced into a situation that really tests our contingency plans to the max, is the clarity it shines on what could have been in place to make this storm easier to weather. So, take this time to get forensically curious – what doesn’t kill us makes us stronger, right? As long as we are being curious and are learning what we could fix now, we will know what we need in place to be futureproof and more resilient next time.
- Dare to dream and dream BIG
If operations are completely grounded and the one commodity you never had enough of (time) is now the only thing you have, make sure you spend it wisely. What is that big shiny thing you always knew could take the business to the next level, but you just didn’t have the spare hours and energy to wire frame it? Whatever it is, get curious about it and become the visionary you just never had the luxury of being. Get that MVP built and use the chance to engage a locked down and very captive audience. Once business picks up, and it will, you may find you never have the opportunity again, so don’t let it pass you by!