- NameSiobhan Mackenzie
- TitleManaging Director
- CompanySiobhan Mackenzie Ltd
Bespoke & Contemporary Kilts – Bringing Scottish Dress into the 21st century by breaking the rules of tradition with innovation within design and manufacture.
What encouraged you to join Entrepreneurial Spark’s people accelerator programme?
I was fresh out of education where I studied a BA Honours degree in Fashion Design and Production and had briefly covered entrepreneurship, but I felt I lacked the confidence and knowledge to run a successful business, and didn’t know where to start in terms of reaching the huge goals I had set myself.
Since joining Entrepreneurial Spark how have you seen your business change?
The brand is selling internationally now and I have a much clearer identification of my customer profiles and target markets. I have gained valuable contacts, opportunities, mentors and business Enablers to help me grow the business.
As an entrepreneur how have you changed since joining Entrepreneurial Spark?
I have seen my confidence as an entrepreneurial leader improve dramatically – I am confident in concisely pitching my business and grabbing all opportunities with both hands.
If you could give budding entrepreneurs three tips what would they be?
Build a trusted network of people you can seek advice and mentoring from.
Be resilient and willing to take constructive criticism and feedback as it is given to you to aid and improve your business.
Be prepared to work hard and really believe and have confidence in your business.
Looking to the year ahead what are you hoping to achieve?
I plan to increase sales in my international audiences as I am going to develop an interactive ‘create your own’ section on my website. This will allow access to the brand anywhere in the world without the time intensity of requiring a designer. I also plan to take the brand to New York Tartan Week which is a huge market for me.
What’s the best piece of advice you’ve received from your mentor?
My Entrepreneurial Spark Enabler gave me the advice of querying each action I take by asking myself “does it aid or improve my business”. This helps me to filter out things that may be a waste of time versus what is a good use of time.
How would you describe Entrepreneurial Spark?
An amazing invaluable opportunity.