- NameMel Bound
- CompanyFounder and MD
This Mum Runs is the fastest growing women’s only running community in the UK. Our dream is to create a worldwide community of women who love running by removing the barriers to getting started, inspiring women to just get their trainers on and give it a go. We offer fun, friendly and inclusive running courses, classes and coaching all at times that fit around the kids.
Since joining Entrepreneurial Spark how have you seen your business change?
Since joining in August the acceleration in my business has been incredible. We’ve grown from 600 to more than 1,500 members; have launched in three new locations; signed partnerships with the National Trust and Bath Council; and received funding from Run England to grow our team of coaches to 60. Over the past couple of months, we’ve also worked on a comprehensive marketing toolkit and recently launched a media offensive which has seen us sell more in the first few days of 2016 than in the last five months of 2015. With this kind of momentum, we’re confident we can achieve our ambitious plans for 2016 and beyond.
As an entrepreneur how have you changed since joining Entrepreneurial Spark?
I’ve changed in so many ways! I’ve learnt to be more focused and am getting better at prioritising work. I’ve become tougher skinned and definitely able to take setbacks less personally. I’ve also realised the importance of taking time for reflection, of building some headspace into my week – otherwise I’m going to burn out.
If you could give budding entrepreneurs three tips what would they be?
Do something that you’re passionate about, that you really, really love. It will make the hard work, long hours and knock backs so much easier.
Get to know your audience well. I’m constantly talking to our members, face to face and through social media – every single day. Most of our decisions have been made with input from them and with their support. As we grow, it’s something we will continue to invest in as a priority.
Stay focused. It’s easy to get distracted, but with a clear plan of where you’re aiming, it’s much easier to say “no” to the things that won’t help you grow your business.
Looking to the year ahead what are you hoping to achieve?
Our main focus this year is working towards a business model that we can roll our nationally and eventually globally. We’re focused on growing the team, creating an amazing culture and brilliant systems. It’s about testing new products, allowing us to extend what we offer as well as how people buy from us and most of all its growing our community and building incredible relationships with our customers, understanding in minute detail what they want to buy and when they want to buy it.